07 · A Real Story
The coffee roaster who almost missed payroll
Priya ran a small specialty coffee roastery that supplied beans to about thirty independent cafés. Business looked strong — her revenue had grown 40% year over year, and her income statement showed a healthy profit every month. But one Thursday, she realized she didn't have enough cash in the business account to make Friday's payroll.
Her bookkeeper pulled the aging report that same afternoon, and the picture became clear immediately. Six cafés — some of her newest and most enthusiastic customers — had fallen into the 61–90 and 90+ buckets. Together, they owed her just over $34,000. Her profit was real on paper, but a third of it was sitting, unpaid, in other people's cash registers.
Priya's next move became a mini case study her bookkeeper still uses with other clients: she didn't panic and she didn't extend more credit. She used the aging report to prioritize calls by dollar amount and age, offered a small early-payment discount to the two largest overdue accounts, and put a credit hold on new orders for the two accounts that had gone silent. Within twelve days she had collected $21,000 — enough to cover payroll and then some — and she tightened her terms going forward, moving new customers from Net 30 to Net 15 until they built a payment history.
"I thought I had a sales problem. I actually had a collections problem — and the aging report was the only document that showed me the difference."— Priya, Roastery Owner
Priya's story is a common one in small business finance: growth without collection discipline can create a cash crunch that looks, from the income statement alone, like everything is going right.
